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Designers

Ronen Joseph

Ronen Joseph runs his private design studio in Milan, Italy, where archetypes of furniture, household items and wrist watches have been created for many renowned companies, such as Montblanc, Alive, Virgin Active, etc. His latest creation "Imagine", American Standard's new range of bathroom products, was inspired under conceptual idea that aimed to capture the high-technology advances - at once the trendy and aesthetic aspects of the products.

Ronen Joseph designed this new collection by creating a dynamic relationship between basic forms as two trapezes in a three dimensional space adding volume by mixing straight lines and radiuses. He also created a synergy between three major factors: technology, design and fashion.

The result is a suite that combines latest innovation and trend to create the perfect harmony between beauty and function. Proportion and volume are designed for maximum comfort and elegance.

David Chipperfield

Characterized by his building of careful, almost sculptural simplicity, David Chipperfield has established himself as one of the world's most accomplished architects. The extent of his designs range in scale from furniture commissions to urban planning projects. Many of these projects have been widely published and exhibited, and continue to cement David Chipperfield's place at the forefront of contemporary architectural design.

American Standard has a long tradition of working with leading nternational designers to bring the best contemporary design to bathroom products. The company felt that Chipperfield's approach, concentrating on simple forms, was a perfect match with the needs of its customers. David Chipperfield has again found the perfect interlocution between objects, design and function. Geometrical forms inspire the White vessel collections.

Chipperfield's recent and current architectural projects include: the award winning Rive and Rowing Museum at Henley-on-Thames, the reconstruction of Berlin's Neues Museum, and a private house in Galicia, Spain.

Achim Pohl and Tomas Fiegl

Achim Pohl and Tomas Fiegl Philosophy is "Design and Everyday Culture" or "The ordinary should be beautiful."

Designers of Tonic and Moment Suites, they obtained the Red Dot design award. They also have created products for Chrysler, Gillette and Johnson & Johnson.

They aim at products that are "part" of a whole. Products that are self-confidently integrated, well-balanced between form and function and encounter general acceptance far beyond cultural boundaries.